Just ( in ) being himself
If nothing else, the ad war between Justin Trudeau and the CPC is an amusing distraction from what’s really going on and being talked about at kitchen tables and offices across the Country.
The Liberal party launched a response ad today in which Trudeau is portrayed as,… well,… just himself. He appears on your screen half straddling a classroom desk, watching a Tory ad begin to claim that ” he’s in over his” _____, before hitting the remote kill switch, turning into the camera to say ” Canadians deserve better, we can mistrust and find flaws in each other, or pull together and get to work”. He goes on to say a few other things as well, like that he’s ” proud to be a teacher “, that yes, he is a son and a father, and that although he is a leader, his role is to serve.
Now, it’s tempting to earnestly agree with him that Canadians deserve better than a bunch of attack ads harshing their own judgment of either side but that is too much of a given to waste time getting into. What also seem obvious when it comes to the content of the ad exchanges, is that Trudeau’s choice to appear just being his authentic self ( for better or for worse ) has more long term merit than the Tory ads that recklessly and erroneously try to put words into his mouth that he didn’t use.
A quick unscientific poll of those in our multi-national, multi-demographic and multi-gendered 680newsroom ( and no, it is not a “Liberal shop” ) finds more thumbs up for Justin’s message than the inaccurate Tory attack ad.